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Ulta Beauty To Release Wicked Makeup Collection

Includes a 12-shade storybook palette and sets inspired by Glinda and Elphaba by protagonist Ariana Grande’s REM Beauty.

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By: Lianna Albrizio

Associate Editor

Two months ahead of the theatrical release of “Wicked” starring Ariana Grande as Glinda, Ulta Beauty has partnered with the Universal Pictures film to launch a makeup collection. “Wicked,” debuting on Nov. 22, stars Ariana Grande as Glinda and Cynthia as Erivo Elphaba. “At Ulta Beauty, we believe that beauty is a powerful form of self-expression, and our partnership with Wicked allows us to bring that belief to life in an inspiring way,” said Monica Arnaudo, chief m...

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